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DEMOGRAPHICS

90% of attendees are upper HH 30 to 50 years old (53% male / 47% female). Upper HH is higher household income than the national average. The median yearly income is $40,000+ with expenditures of discretionary income per month and frequency including: Clothing ($100 – $200 total, 3 – 5 times per month), Music ($18 – $50 total, 1 – 3 times per month), Entertainment ($20 -$80 total, 3 – 6 times per month), Dining ($30 -$80 total, 6 – 10 times per month), Recreation / Sports Equipment ($100 – $400 total, 1 – 3 times per year). It should be noted that the majority (89%) of attendee demographics and database have one or more college degrees, are tech savvy and are regular users with a broad range of the internet. The demographica range from skateboarders to surfers, musicians to motocross, hot rods to streetbikes so these figures reflect the low end.